Crafting imaginative designs into memorable, user-friendly experiences.
Hello, and welcome to AlphaBeta Designs!
I’m a passionate designer, art director, and proud dad to three wonderful kids, including a set of energetic twins. With over 20 years of experience in design and art direction, I’ve had the pleasure of working on everything from websites and catalogs to emails and branding—always striving to make things not just functional, but visually stunning.
Born and raised in Kansas City, I’m a lifelong fan of all things KC: Rock Chalk, Forever Royal, and the Tomahawk Chop! My days are filled with creative challenges, while my evenings are spent chasing after my kids, experimenting with new BBQ recipes, and tackling DIY projects around the house.
Professionally, I’ve climbed the corporate ladder to become a senior-level designer and web developer, mentoring my team and managing design needs for numerous Fortune 500 companies. My approach is rooted in solid research and a deep understanding of what drives successful design campaigns. I’m known as an upbeat, self-motivated team player with strong communication skills—and a love for all music genres, thanks to my wife’s influence, even country!
I believe great design is a blend of creativity and strategy, and I’m here to bring that blend to your project. So, take a look around, and if you have any questions or just want to chat, feel free to send me a note!
work Experience
UX Designer
- Leading the UX development and research for the Corporate View reporting dashboard, enhancing usability within the Veribalance cash management SaaS platform.
- Spearhead the design and implementation of the Dynamic Research View dashboard, enabling retailers to leverage point-of-sale analytics for informed cash management decisions.
- Standardizing the development of the Foundry design system and its component library, ensuring a cohesive user experience across all product lines.
UX Designer
- Directed UX strategy for the redesign of dfamilk.com, collaborating with external agencies to enhance user engagement.
- Oversaw the design and development of the mydfa mobile application, improving digital interaction for Dairy Farmers of America stakeholders.
- Designed and implemented blockchain campaigns for major brands including Starbucks, McDonald’s, and Roundy’s Grocers, demonstrating versatility in handling diverse client needs and real-time product tracking.
- Managed the redesign and development of thecreameryutah.com, delivering a refined digital presence.
- Created several internal tools and websites for the DFA Farm Services group, optimizing operational efficiency.
Art Director / Senior Art Director / Web Developer
- Developed a robust front-end web solution using ASP.Net Razor markup, streamlining the e-store catalog experience for nearly 300 stores.
- Built a comprehensive Design System and Pattern Library, standardizing UX across all e-store platforms.
- Launched UX initiatives, including user testing and analytics, to enhance the digital shopping experience.
- Led a team of Art Directors, providing creative and brand direction for various projects.
Art Director
- Directed and designed promotional advertising campaigns, packaging, and kiosk displays, enhancing brand visibility.
- Developed internal promotional material and websites supporting marketing efforts.
Associate Art Director
- Designed retail store displays and in-store signage to bolster Garmin’s brand presence.
- Managed weekly ad publications for the Wall Street Journal and creative for the Garmin golf market.
Graphic Designer
- Designed point-of-sale materials for in-store demonstrations, enhancing consumer engagement.
- Supervised freelancers, ensuring high-quality deliverables for internal and external projects.
Skills
Tools
Education
Bachelor of Science in Strategic Communications • The School of Journalism and Mass Communication
University of Kansas, Lawrence KS
