Showcasing my Journey in Design
The VeriBalance platform is a comprehensive cash management SaaS application that connects point-of-sale (POS) systems and devices, providing retailers with valuable analytics and actionable insights on their cash flow. As part of this platform, the Corporate View reporting dashboard was developed to aggregate and display POS data from all of a retailer’s locations in one centralized, easy-to-navigate interface. My role involved leading the UX design and development efforts to create a dashboard that not only simplifies data visualization but also enhances decision-making processes for retail managers.
The Dynamic Research View is a powerful feature within the Corporate View application, designed to enhance the flexibility and precision of data analysis for retail managers. This feature allows users to customize their data retrieval by selecting specific transaction types, sources, and filters, giving them the ability to view only the data that is relevant to their needs. With this advanced filtering and sorting capability, users can refine their search based on various criteria such as currency amounts, user activity, and timeframes, making it easier to identify trends, discrepancies, and actionable insights.
Bring the spirit of the season to your storefront with a custom-designed holiday window display. Our 2008 project for Garmin featured a stunning blend of festive elements and brand imagery, capturing attention and inviting customers in. Perfect for creating a memorable holiday shopping experience that aligns with your brand's identity.
The DFA website redesign project aimed to create a user-friendly, modern digital platform that reflects the brand’s commitment to dairy excellence and sustainability. I played a key role in designing and developing the website, collaborating closely with a development and advertising agency. We aimed to build a site that effectively communicates DFA's mission and values while providing a seamless user experience for a diverse audience, including farmers, consumers, and industry professionals.
The myDFA mobile app is a comprehensive tool developed for Dairy Farmers of America members, offering streamlined access to essential data, tools, and resources. Designed to enhance operational efficiency, the app allows users to view real-time data, manage farm activities, and access important updates. As the lead UX designer and developer, my role was to create an intuitive, user-friendly interface that catered to the needs of dairy farmers, making daily tasks more manageable and improving overall productivity.
For the summer season, I designed a window display for Garmin on Michigan Avenue with a vibrant travel theme. This project aimed to capture the excitement of summer travel and outdoor adventures, showcasing Garmin’s navigation products in a way that inspires wanderlust. By incorporating playful postcard imagery and vibrant colors, the display evoked a sense of freedom and exploration, inviting passersby to embark on their own adventures with Garmin.
The Garmin window display project was designed to create an eye-catching storefront that reflects the brand’s sleek, modern aesthetic. The display featured an elegant and minimalistic design, showcasing Garmin's premium products against a sophisticated black backdrop. As the lead designer and project manager, I worked closely with a team to develop a visual concept that aligned with Garmin's branding and appealed to the upscale shoppers on Michigan Avenue.
For the summer months on Michigan Avenue, we brought Garmin's marine product segment to life with a captivating window display that embodied the spirit of adventure and the great outdoors. This project focused on creating an immersive experience that drew inspiration from the allure of marine exploration. By incorporating dynamic aquatic elements and brand imagery, we crafted a display that caught the eye of every passerby, encouraging them to dive into the world of Garmin's marine technology.
