Carl Ray

Art Director /
Web Designer
UX Designer

Hello and welcome to AlphaBeta Designs. I am a dedicated, hardworking person and proud papa of toddler twins. I have 15+ years of design and art direction under my belt, and love that I have called Kansas City home for my entire life. RockChalk, Forever Royal and Tomahawk Chop! My weekdays keep me busy creating websites, catalogs, emails and generally just making "things look pretty". My real time is spent chasing my kids, trying new BBQ recipes and getting my hands dirty around the house.

People find me to be an upbeat, self-motivated team player with excellent communication skills – and someone who truly loves all genres of music. Yes, even country thanks to my beautiful wife. For the past several years I have worked my way up the corporate ladder to become a senior level designer/web developer with responsibilities of also helping my team to blossom. All of which has aided in my personal work of successfully managing the design needs of numerous Fortune 500 companies. I have a track record of maintaining successful design campaigns that are well researched and are proven to succeed. I can do the same thing for you.

So stick around, take a peek.
If you need to ask me anything - send me a note.


Address: 8175 Bittersweet Drive Lenexa, KS 66220
Phone: 1-913-683-9690


Just a simple, little breakdown of the skills that I have acquired over the 10+ years of art directing / designing.
These tend to fluctuate slightly depending on my level of caffeine intake.
Graphic Design, % 90
Web Design, % 90
Web Development, % 85
UI Design, % 90
UX Design, % 90
Logo Development, % 75



Art Director / Senior Art Director / Web Developer / UX Designer at Staples Promotional Products

  • Helped create and enact a front-end web development solution for our estore catalog.
  • Development of a Design System and Pattern Library for standardized implementation across nearly 300 estores.
  • Develop and lead the companies UX initiative.
  • Supervise a team of three Art Directors on creative and brand direction.
  • Present creative concepts to internal and external stakeholders.
  • Design websites using XHTML, CSS and Javascript with cross-browser compatibility.
  • Research, develop and design print and web marketing campaign materials.
  • Direct internal and external photo shoots (including product styling).
  • Establish and maintain brand standards in all projects.


Art Director at Grapevine Designs

  • Designed and art directed various promotional advertising campaigns for prospective clients.
  • Developed promotional packaging and kiosk displays.
  • Designed internal promotional material websites.


Associate Art Director at Garmin

  • Designed and art directed Garmin retail store window displays, in-store signage, retail store merchandise and collateral material.
  • Developed weekly Wall Street Journal ad publication.
  • Art directed and designed for the Garmin golf market.
  • Directed and conducted photo shoots for various markets and products.


Graphic Designer at the Sunflower Group

  • Incorporated client ideas into designs for point of sale utilized within in-store product demonstrations.
  • Developed artwork for newspaper polybag advertising.
  • Supervised a staff of free lancers as they developed various internal and external projects.
  • Assisted and maintained workflow within the department.
  • Pre-flighted and packaged live jobs.
  • Archived digital media files.
  • Produced mock-ups for proposal concepts.

Well Researched

Quality Delivery

Proven Results



Bachelor of Science in Journalism with an emphasis in Strategic Communications

University of Kansas


Information Technology /
Graphic Design undergrad focus

University of Saint Mary


Have questions? Or just want to send me a bunch of money? Look below... I have made it easy for you to get a hold of me.

8175 Bittersweet Drive Lenexa, KS 66220

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