Garmin Window Display - Summer Travel 2008
Introduction
During the summer months, I had the opportunity to design Garmin’s travel-themed window display for their Michigan Avenue store. This project focused on bringing the spirit of adventure and exploration to life, using creative storytelling and visual elements to highlight Garmin’s travel products. Through a combination of postcard-inspired designs and dynamic, eye-catching graphics, the display aimed to resonate with those looking for adventure, enticing them to explore new destinations with Garmin’s help.
Challenges
Designing the Garmin travel-themed window display for Michigan Avenue presented its own set of unique challenges. This section explores the obstacles faced and the innovative solutions used to create a captivating display that successfully engaged a diverse audience and highlighted Garmin’s travel products.
- Appealing to a Broad Audience: The display needed to attract a wide range of travelers, from avid adventurers to casual vacationers, ensuring it resonated with diverse interests and travel preferences.
- Competing for Attention: With many retailers on Michigan Avenue creating their own themed displays, standing out in a bustling retail environment was a significant challenge, especially during the busy summer months.
- Conveying Versatility: Demonstrating the versatility of Garmin’s travel products in a single, cohesive display required creative thinking to effectively communicate the range of products available for various types of travel experiences.
Results
Conclusion
The Garmin summer travel window display was a creative and strategic endeavor that celebrated the joy of exploration and adventure. Despite the challenges of appealing to a broad range of travelers, standing out in a competitive retail environment, and showcasing product versatility, the final result was a visually engaging and memorable display. This project not only enhanced Garmin’s brand presence on Michigan Avenue but also demonstrated the power of thoughtful design in connecting with customers and inspiring them to embark on new adventures.
Next project
The Garmin window display project was designed to create an eye-catching storefront that reflects the brand’s sleek, modern aesthetic. The display featured an elegant and minimalistic design, showcasing Garmin's premium products against a sophisticated black backdrop. As the lead designer and project manager, I worked closely with a team to develop a visual concept that aligned with Garmin's branding and appealed to the upscale shoppers on Michigan Avenue.
